It started with our founder, Utami Giles; she has always loved colours and has been creative since she was a child. However, she was never allowed to express herself with any creativity. Finally, when she started her career, she managed to follow her path by working for the fashion retail management team at the least; she felt very close to the creative side of the business. Then, after 15 years, she moved to branding and marketing. In 2016, she started her journey working for sustainable companies; one of the brands she managed to grow more than expectations for was "Pinatex" in the UK. This is when she sees gaps in the supply chain of sustainable businesses, mainly to produce more ecologically friendly end products. One of the gaps was using the most friendlies base colouring in textile. After Pinatex, in 2018, she became a consultant in branding, marketing and business development for many other start-ups and government organisations together with her associate Tri Anugrah (Founder of Troinum). Anu has a background in Visual Communication Design with a wealth of experience in trans-disciplinary design projects, especially in Trend Forecasting, spanning more than 13 years. Since 2011, he has been a part of the Design Alliance Asia (tDAA). In 2019, Utami shared her vision with Nidiya Kusmaya to aim to make pigments in larger quantities. Nidiya, a textile artist and researcher, have works with various textile materials and natural dyeing methods. She also successfully extended the food chain into natural dyeing for clothing through her research. After several years of research, we eventually registered the company in 2021 and launched it in August 2022 at Kyomi Space, Bandung on a showcase with ten collaborators.